1536 International Drive
Shacklefords, VA 231567
LB Client since 2008
G4S International Training, Inc. (G4S ITI) is a training company of G4S and a provider of benchmark security training programs to the U.S. Government, military, law enforcement, corporate America and responsible citizens. G4S ITI provides driving course training, firearms training, security operations/surveillance detection/personal security, law enforcement training, responsible civilian training and specialty training.
G4S ITI has been in the security training business since 1989 providing training on a global basis to students from both the government and private sector industry. In 2008, G4S ITI opened their doors to law enforcement and civilian training. With a limited marketing budget, G4S ITI needed to extend their brand into the new markets.
LB wrote and released G4S ITIís press release for their entry into the new markets. LB developed an email newsletter to keep past students and colleagues apprised of new classes, instructor bios, and student written testimonials. The email newsletter sign up feature was placed on G4S ITIís home page and since then, have been a source of new students and a method of staying connected with past students.