LBM to manage media placement and writer relations.
Middletown, Conn. (February 2017) – Lyman® Products announces the signing of Laura Burgess Marketing for media placement and writer relations. As Lyman continues its exponential growth in the fields of reloading and new product development and product launches, LBM will work with the Lyman management team to provide assistance in the development and management of the annual advertising strategy and scheduling. The LBM team will also generate editorial opportunities within the firearms and reloading media to bring about a greater awareness of all the innovative products and brands that Lyman represents to the public, as well as its dealer network.
“As Lyman enters 2017, we are moving our business rapidly to meet the needs and expectations of our customers,” Trevor Mullen, vice president of global marketing said. “We needed a partner that knew the industry, knew the media and all the emerging platforms. LBM fit the bill and we are looking forward to seeing an increase in brand exposure this year.”
“Lyman is an iconic brand within our industry, with a very long and proud history,” Laura Burgess, founder and CEO of Laura Burgess Marketing added. “We at LBM are thrilled to be working with Lyman and its branded products, as well as the many other brands it markets.”
About Lyman® Products:
Lyman Products, founded by avid outdoorsman, William Lyman, has been innovating firearms and reloading accessories and gear for almost 140 years. Today, using advanced technologies, Lyman is in the forefront of meeting the needs of shooters and reloaders across the world. Whether pioneering the use of digital technology in reloading tools or reintroducing “antique” calibers and bullet molds, Lyman continues to improve and innovate the tools and accessories used by serious shooters and reloaders.
Lyman products and brands, are available nationally through firearms and sporting goods dealers and mail order companies. Pachmayr, TacStar, Trius Traps, A-Zoom Precision Snap Caps, Butch’s Gun Care and Targdots are also Lyman brands.