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Shooting-Performance, Inc. Signs Laura Burgess Marketing for Public Relations

Mike Seeklander, nationally ranked practical handgun competitor, firearms instructor, author, combat veteran, and the founder of the American Warrior Society and Shooting-Performance, partners with industry marketing team to increase awareness of diverse offerings.

Owasso, Okla. (August 2020) – Shooting-Performance, Inc. has signed on with Laura Burgess Marketing (LBM), a public relations and marketing firm in the outdoor, shooting sports, law enforcement, and military communities to grow the brand across several markets.

Mike Seeklander, founder and owner of Shooting-Performance, Inc., a premium firearms training company for individuals on every level seeking to develop lifelong skills and for competitors looking to up their game and increase their chances of winning more matches, will utilize LBM’s position in the shooting sports market to further increase awareness of the many product offerings and increase membership.

Seeklander, a former U.S. Marine who served during Desert Shield and Desert Storm and in the reserves, began his career as an instructor before his return to civilian life as a primary marksmanship instructor. He was also employed by the Knox County (TN) Sheriffs Departments Corrections division and was a member of its highly trained Special Operations Response Team. Seeklander continued serving as a police officer in Knoxville, where, besides patrol, he served as an investigator for the Organized Crime section.

He was the Branch Chief and Lead Instructor for the Federal Air Marshal firearms division and also provided instruction in the tactics and physical training division at the Federal Air Marshal training center in Atlantic City, N.J. As a Federal Air Marshal, Seeklander provided counter-terrorism security to commercial American airline carriers. His career as a highly-skilled instructor continued with his leadership at the Federal Law Enforcement Training Center in Charleston, S.C. as a senior instructor and led to his service as president and C.O.O., and Director of Training for the United States Shooting Academy in Tulsa, Okla.

As a shooting competitor, Seeklander has more than 25 titles to his name from major state and area matches in IPSC and IDPA, two national championships at the IDPA BUG Gun Nationals, and a World Championship in the Steel Challenge Production Division. He is among an elite minority in being ranked both Grandmaster and Distinguished Master. His proficiency with firearms led to a six-season appearance on the Sportsman’s Channel’s “The Best Defense” television show as co-host and firearms expert.

Seeklander, a recipient of multiple law enforcement and shooting competition awards, has incorporated his extensive experience in firearms training with his experience in developing curriculum to create training opportunities for individuals, whether for defensive purposes, competition, or professional. His unique programs include traditional on-range classes, online classes, and his newest offering, live-stream classes. Seeklander also offers a comprehensive list of books and DVD’s and affordable membership programs to develop handgun skillset experiences for new gun owners to serious competitors.

“LBM is excited to partner with Mike and his team and bring his unique and straight-forward training offerings to more people. His experiences across the military, law enforcement, and competition shooting communities have provided him with an unparalleled perspective on what works and what doesn’t,” Laura Burgess, president of LBM, commented. “With Mike, there is no BS, no gimmicks. He is there to make you a better shooter, period.”

“We offer so much value to our customers and by partnering with LBM, our goal is to take that message to the public and demonstrate how our products and services can truly make a significant difference in their training with real deliverables,” Mike Seeklander added.

For more information on Shooting Performance and upcoming courses, visit

About Shooting-Performance, Inc.:

Founded by award-winning, firearms and firearms training expert, Mike Seeklander, a Grandmaster and Distinguished Master, Shooting-Performance is all about taking it to the next level. Mike is the author of “Your Competition Handgun Training Program” and “Your Defensive Handgun Training Program” and the supporting DVD’s, cutting edge books that will take your shooting skills to the next level. For the blog, forum, free articles, and training videos, the store, or to buy a book that will make you a master shooter, visit the website.

About Laura Burgess Marketing:

Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports, and outdoor markets. Laura Burgess, an industry veteran, and staff have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Big Horn Armory, Cimarron Firearms Company, EAA Corp., Innovative Forensic, MasterPiece Arms Inc., Morphix Technologies, Shell Shock Technologies, Shooting-Performance, Steinel Ammunition, Tasmanian Tiger®, and Walk the Talk America. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with a satellite office in Florida.