Based in Florida and founded in the early 1990s, European American Armory Corporation (EAA Corp.) has brought value to firearms owners with an array of right-priced, affordable handguns, rifles, and pistols from respectable international manufacturers. EAA Corp.’s mission has always been “good quality products at reasonable prices.”
EAA’s mission is to increase consumer awareness of its various brands. Evaluating their advertising vs. their public and writer relations, the EAA team found themselves at a disadvantage and reached out to LBM.
LBM will partner with EAA to increase editorial coverage in print and digital by increasing the number of press releases on new products that are disseminated, followed by pro-active product pitching to print writers, bloggers, and vloggers in the shooting sports community. LBM will also assist management on advertising strategy and planning to increase potential editorial coverage on products.