Innovative Forensic is an investigative genetic genealogy firm providing services to law enforcement agencies, working collaboratively through the entire lifecycle of the case, from submission to conclusion. Unique in the industry, Innovative Forensic combines years of expertise in the growing field of investigative genetic genealogy with deep expertise in legal, law enforcement, and family advocacy.

The Virginia-based company was founded in December of 2019. As part of its business plan, the company seeks to expand awareness of their services to the law enforcement community.

The LBM Solution:
Innovative Forensic chose LBM as their PR company because LBM had penetrated the rapidly changing and growing DNA analysis and genetic genealogy markets, as well as having strong relationships within the law enforcement media community. LBM will work with Innovative Forensic to write and distribute press releases regarding the company and cases they are involved with, as well as creating additional content to build awareness and customer loyalty.