Laura Burgess

Founder / President

Laura Burgess was born into a career Army officer’s family and spent her first eighteen years on seventeen different bases including three tours overseas. After graduation from W.T. Woodson High School in Fairfax, Virginia, Laura was accepted at Shippensburg University to study journalism. She transferred to the Pennsylvania State University, State College Campus, in her junior year and completed her college education with a B.A. major in advertising and a minor in journalism. She completed her MBA from the Franklin Pierce University in New Hampshire in 2003.

While raising a family, Laura and her husband owned a restaurant in Westport, Connecticut and later, a children’s clothing business in Portsmouth, New Hampshire. When the children’s clothing business became a casualty of the 1990’s economic slump, she sought temporary work at the U.S. SIG SAUER headquarters in Exeter, New Hampshire. She was employed at SIG for ten years, rising from a warehouse temp position to a marketing manager before she went to work for Team Studio, a Lotus Notes Development company on the North Shore of Boston. She was responsible for creating a public relations team and building relationships within the software and tech media. She returned to SIG SAUER after one year to become SIG’s Director of Public Relations and Corporate Communications where she was responsible for all marketing strategy and development including: advertising strategy, purchasing and creative; corporate product catalogs, trade show management (includes booth and staff management), public and writer relations, website development and management, product packaging and POP, corporate sales events and sales materials.

In 2003, Laura founded what is now known today as Laura Burgess Marketing. She combined her PR and marketing experience with her industry know-how and has created a well-known PR/marketing firm within the military, law enforcement, hunting and shooting sports markets. Laura Burgess Marketing moved to New Bern, North Carolina in 2010. Laura Burgess Marketing was the first PR/marketing company to embrace social media and continues to support companies in advancing their public relations and marketing strategies.

laura@lauraburgess.com
Office: 252-288-5805
Cell: 603-682-3316

Ashley Burgess Gall

VP of Marketing & Events, CFO

From a young age, Ashley Burgess Gall has been involved in outdoor activities and public relations/marketing. Ashley graduated Cum Laude from Babson College, one of the top private business schools in the country, in 2006 with a major in business administration and a minor in marketing and literary and visual arts. With brief stints in direct mail marketing for the financial industry and time spent perfecting her social media, event planning and public relations work with a growing Software-as-a-Service provider for the staffing and recruiting markets, Ashley joined forces with Laura Burgess Marketing in 2009 to help expand the business, originally founded in 2003 by Laura Burgess.

She combined her PR and marketing experience with her passion for the outdoor markets and has developed a new social media optimization platform for current and future clients within the military, law enforcement, hunting, shooting sports, boating and recreational fishing markets. In 2010, her efforts helped to land Laura Burgess Marketing a Constant Contact All Star Award. In 2011, through her efforts, Laura Burgess Marketing was awarded the All Star Award for the second consecutive year.

To date, she has assisted several dozen of the leading companies within the industry to launch, learn and optimize social media in their favor. Ashley has also written several white papers on social media, which include: “Social Media in Business: How to Harness its Power to Benefit Your Brand,” “LinkedIn: Your Online Rolodex,” “Twitter: It’s Not for the Birds” and “Facebook: The World Just Got Smaller – Have You ‘Liked’ it Yet?” Ashley has also participated on the National Shooting Sports Foundation (NSSF) Sports Marketing symposium as a spokesperson on social media.

ashley@lauraburgess.com
Cell: 603-438-9052

Joe Kriz

Social Media Manager

Joe Kriz joined LBM shortly after firing a firearm for the first time. A Maryland native, Joe holds a bachelor’s degree in communication from Virginia Tech where he studied public relations, marketing and entrepreneurship. Joe brings a fresh outlook, along with his passion for digital marketing, social media expertise and creative eye, to his role as Social Media Manager in the support of LBM and its clients. Currently, Joe oversees more than a dozen social media accounts and thousands of online fans and followers.

As the Social Media Manager, Joe is responsible for managing and monitoring client social media accounts. His daily duties include curating, scheduling and posting content, monitoring fan interactions and analyzing platform metrics. Additionally, Joe manages client and LBM newsletters, creates graphics for social media use and writes for the LBM Blogger.

joe@lauraburgess.com
Cell: 301-448-0237

Winston Behle

Junior Account Executive

Winston Behle holds a bachelor’s degree from a Brigham Young University Public Relations Program that regularly ranks Top 5 in the nation. Winston’s experience includes working as a law enforcement reporter for the BYU newspaper, as well as consulting with various companies on their public relations strategy. In addition to being a talented writer, he is skilled in strategic PR campaigns, social media, search engine optimization and web design, as well as photography/video production and editing.

As Laura Burgess Marketing’s Junior Account Executive, Winston is responsible for supporting management, writing, scheduling and distributing press releases, as well as pitching products for editorial exposure and managing client’s individual Test & Evaluation Programs. Winston also writes original content for client sites, newsletters and blogs In addition, he is responsible for creating and maintaining relationships within the outdoor marketplace.

winston@lauraburgess.com
Cell: 801-651-4561

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