Signaling a new era of American-made precision ammunition, the company expands capabilities, vertical integration, and market reach under new ownership.
Stuart, Fla. (December 2025) – Ikonick USA today announced the official launch of its corporate rebrand, marking the next chapter in the company’s evolution as a proudly American-owned and American-made ammunition manufacturer. The transition from Grind Hard to Ikonick USA reflects new ownership, new management, and an expanded mission rooted in quality, craftsmanship, and American pride. The new name represents the company’s commitment to stand as a symbol of American strength, precision, and performance. Learn more with Ikonick USA’s new introductory video: https://ikonickusa.com/video/.
“As Ikonick USA, we are building on a proven legacy while setting a new standard for precision, performance, and reliability,” said Nelson Levy, CEO of Ikonick USA. “Our rebrand is not a departure from who we were, but a stronger expression of who we are. We remain committed to American-made production, enhanced capabilities, and supporting those who depend on us when quality matters most.”
Ikonick USA is proudly manufactured in Stuart, Florida, with American ownership, American labor, and a workforce that includes a large number of U.S. military veterans and former law enforcement professionals. Their discipline, precision, and sense of mission are embedded in every round produced.
The company’s in-house ballistics lab conducts daily, continuous testing to verify lot-to-lot consistency. These rigorous protocols ensure exceptional repeatability in performance and are a driving force behind the company’s ability to achieve consistently low standard deviations, often in the single digits. Ikonick USA’s ammunition is formulated and loaded for a clean firing cycle, reducing fouling, promoting smoother firearm operation, and supporting long-term firearm longevity, an advantage valued by law enforcement, competitive shooters, and defensive users.
With most key components manufactured in-house, Ikonick USA maintains tight end-to-end control of its supply chain. This vertical integration provides complete traceability and accountability for every cartridge, giving customers confidence in quality down to the individual lot. Recent strategic investments in state-of-the-art automation, multi-level modern CQ systems, and expanded in-house primer and projectile production have significantly enhanced the company’s capabilities. From advanced machinery to refined manufacturing protocols, Ikonick USA delivers accuracy, consistency, and reliability that customers can trust. These advancements support growing demand across law enforcement, government and national security entities, retail buyers, competitive shooters, hunters, and the home-defense community.
“This new era allows us to scale aggressively while honoring the integrity and craftsmanship that built our foundation,” said Levy. “We are committed to delivering ammunition our customers can trust, round after round.”
For more information on Ikonick USA, visit https://ikonickusa.com or any of its social media platforms: Instagram, Facebook, and YouTube.
About Ikonick USA:
Ikonick USA is a proudly American-owned and American-made ammunition manufacturer dedicated to delivering precision, performance, and reliability. Formerly known as Grind Hard, the company operates under new ownership and management with an expanded mission and advanced manufacturing capabilities. Through strategic investment in state-of-the-art machinery, automation, and modern systems, Ikonick USA produces fully traceable ammunition with single-digit standard deviations and uncompromising quality. The company serves law enforcement, government agencies, national security customers, retailers, competitive shooters, hunters, and the home-defense community. For more information, visit https://ikonickusa.com.
