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Liberty Ammunition Announces New Dealer Program


Liberty Ammunition, the global leader in high performance, lead-free ammunition for military, law enforcement and civilian markets, has announced a new dealer program offering of their popular Civil Defense personal defense ammunition  in a pre-packed assortment with a 15% savings, plus $165 of free marketing materials.

This new introductory incentive program for dealers includes their copper, monolithic, hollow-point, fragmenting personal defense rounds in .357 Magnum, .38 Special, .380 Auto, 9mm +P, .40 S&W  and .45 ACP +P.  Bonus marketing materials include sell sheets, decals, t-shirts and a clear ballistics gel block that can be used to show the performance of the ammunition.

“Retailers now have the opportunity with this introductory offer to get the best lead-free ammo on their shelves at a savings,” Russ Datson, Liberty Ammunition Director of Sales commented. “Our bonus marketing materials includes a demo ballistic gel block and we encourage retailers to take advantage of this offer and put some rounds in the gel. We guarantee, they’ll be totally impressed with how our ammo functions and they can use the gel block as a selling tool in their stores.”

For more information on Liberty Ammunition, visit Visit Facebook or Twitter to stay up to date on new products, images and promotions. Retailers should contact Russ Datson, Director of Sales for Liberty Ammunition at