Written by Laura Burgess, Founder of LBM
Marketers face a daily dilemma: how to effectively reach their customers. The key word here is ‘effectively.’ There are various methods available, including paid (advertising, product placement, influencers) and unpaid (public relations, product placement, influencers, social media). Even with an unlimited budget (wouldn’t that be fun!), and tapping into advertising (print and digital), social media posting, PR, working with key influencers, events, and those cute banners trailing behind small, noisy airplanes at the beach, the ability to effectively measure customer engagement is limited at best, or just an assumption at the most.
Since LB Marketing started in the firearms industry in 2003, we’ve advocated for the one marketing tool that works the hardest and delivers the most for companies: the email newsletter. We gathered some statistics to demonstrate why LB Marketing isn’t the only PR company that thinks the email newsletter is still the king of marketing tools*:
- Global use of business email for 2024 is 4.48 billion users.
- 81% of companies use email as part of their marketing strategy.
- 64% of small businesses use email marketing.
- 33.33% of marketers use email marketing.
- Half of the marketers surveyed claim email marketing is their most successful tool.
- The average open rate for a campaign is 36.5% (industry dependent).
- The average click-through rate is 1.4% (again, depends upon your industry).
- Bounce rate averages 10.4%.
*(Forbes 2024)
In a series of LB Marketing blogs, we’ll explore the advantages of investing more resources into your email marketing campaigns. We’ll discuss what makes a good campaign or a bad one, how to grow your customer list and engage them, and how by putting your best marketing efforts into a well-thought-out email marketing campaign, you can accomplish your goals to:
- Increase sales
- Enhance brand awareness
- Build customer loyalty
- Generate feedback
- Nurture leads
Stay tuned for next week’s post, where we’ll dive deeper into what makes an email marketing campaign truly successful and how you can maximize its potential. Don’t miss out on the insights that could take your marketing to the next level!
