Laura Burgess Marketing (LBM) will lead efforts to increase brand awareness of the global company to new customers within the commercial markets in the US.
Nampa, ID (March 2023) – Caracal USA, a leading international manufacturer of small arms for the law enforcement and defense markets, has partnered with Laura Burgess Marketing (LBM), a 20 year veteran of public relations and marketing communications within the shooting sports community, as part of the company’s strategy to build market share in the US commercial shooting sports market.
“We are thrilled to be a part of the marketing team for the Caracal USA brand,” Laura Burgess, president of LBM, commented. “This company has built its reputation on serving the world’s elite law enforcement and militaries, and now our efforts will focus on driving brand awareness to the concealed carry and self-defense markets, shooting sports competitors, and hunters in the US.”
“As part of our 2023 corporate strategy to increase brand awareness and visibility in the commercial market, while continuing to support our law enforcement and military markets, partnering with an industry veteran with a solid reputation for success is key,” Jeffrey Spalding, president and CEO of Caracal USA, added. “LBM will be instrumental to our success in the shooting sports community this year.”
Caracal USA, known for the CAR816A2 produced in the US, introduced several new products at the 2023 SHOT Show. First, the Enhanced F has been completely redefined and is currently being produced in Caracal USA’s new facility in Idaho and will be available in late spring. Additional new products include the Caracal Lynx DS, a 2011-style pistol available in three calibers, the Lynx DS Compact available in three calibers, the Lynx DS Versus™ designed for competition use and available in three calibers, the CMP9K fully ambidextrous semi-auto pistol, and the CSR 308 and 338 long-range precision rifles. Caracal USA’s new products will become available to dealers throughout 2023.
About CARACAL USA:
Caracal USA is a wholly owned subsidiary of Caracal International and the exclusive importer and manufacturer of Caracal products in the United States. Located in Nampa, Idaho, the new center of state-of-the-art firearms technology and manufacturing, Caracal USA produces high-quality solutions for the commercial, law enforcement, and defense industries.
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities. Laura Burgess, an industry veteran, and Ashley Gall have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Adept Armor, Big Horn Armory, Caracal USA, Cimarron Firearms Company, GALLS, Hydra Weaponry, Innovative Forensic Investigations, SENTRY Products Group, Spartan Armor Systems, and Tasmanian Tiger®. Laura Burgess Marketing is headquartered in Saint Augustine, Florida.