Accuracy X, Inc.

Accuracy X, Inc. are builders of the worlds proven most accurate pistols — hand-built, one at a time, and backed by written accuracy guarantees most manufacturers won’t put on paper. From precision 1911 and 2011 pistols to custom Glocks and bolt-action rifles, along with the patented Multi-Sight™ system, Accuracy X has earned a winning reputation among elite competitive shooters and working professionals who stake their results on their equipment. Their edge is proof, not promises — transparent, uncut testing that shows exactly how every build performs. What they need is marketing that matches that standard: earned media and brand storytelling that carry their reputation beyond word-of-mouth, reach serious shooters across the competitive and tactical communities, and build resilient owned channels in an industry where advertising access is never guaranteed.

 

LBM Solution:

LBM gives Accuracy X an earned-media engine built to match its craftsmanship. We translate uncut test results, competition wins, and hand-built precision into stories the trade press wants to run and serious buyers remember — pairing strategic public relations, writer relations, and content development to position the brand where its audience already pays attention. Just as important, we anchor that visibility in owned channels Accuracy X controls outright: an email list and newsletter insulated from the platform bans and advertising restrictions that constrain firearms brands, with social media driving discovery at the top of the funnel. The result is durable brand authority — coverage, credibility, and direct relationships with the exact shooters who seek out the best.