Shell Shock Technologies, LLC (SST), headquartered in Eubank, Kentucky, is a leading innovator in advanced ammunition case design and manufacturing. Since 2015, Shell Shock has supplied hundreds of millions of high-performance cases to commercial ammunition companies, U.S. defense contractors, and international defense allies. The company’s patented, lightweight, and durable cases are engineered to enhance precision, reliability, and functionality across a variety of applications. Expanding on this legacy, Shell Shock introduced Shell Tech, a new line of factory-loaded, hand-inspected ammunition designed for hunters, sports shooters, and defense professionals. Produced at our Calhoun, Georgia facility, Shell Tech ammo brings unmatched quality, accuracy, and consistency directly to consumers.
Committed to ongoing innovation, Shell Shock’s engineers continually develop advanced materials and processes, including pioneering lightweight ammunition links for belt-fed machine guns. With a focus on performance, dependability, and customer satisfaction, Shell Shock and Shell Tech set a new standard in ammunition technology.
LBM Solution:
With the launch of the Shell Tech ammunition line in October 2024, SST reached back to LB Marketing, the PR company that partnered with SST during its initial launch in 2015. SST is focused on building brand awareness and driving sales to its new consumer focused website. LBM will strategize with SST for its social media presence, writer relations, press release writing and distribution, as well additional resources such as content writing and advertising strategies that support the sport shooting, competition, hunting, and self defense communities.
