Tasmanian Tiger®, a division of TATONKA GmbH, is an international brand founded in 1999 to provide user-design-driven nylon products to elite warfighters and law enforcement in Europe and Asia. From prototype to production, all products are manufactured in the company’s own facilities, thus ensuring a consistently high level of quality throughout the production processes. All products are quality checked prior to leaving the facility and checked regularly by independent international test centers. Tasmanian Tiger brand of nylon gear will be available in the US beginning in 2019.
In 2018, Proforce Equipment, Inc., based in Knoxville, TN, became the exclusive US distributor for Tasmanian Tiger. Proforce Equipment is contracted to bring an American version of this battle-tested brand to the American commercial, law enforcement, and military markets. As part of their overall marketing strategy to engage the American customer and build brand awareness and loyalty in a complicated field, Proforce Equipment sought a marketing partner with built-in relationships and experience in these markets.
The LBM Solution:
LBM will bring its years of experience in the law enforcement, military, security, and commercial media markets to the Tasmanian Tiger brand. Through informative press releases and extensive writer relations encouraging field tests and accompanying editorial coverage, strategic social media campaigns, and a branded email newsletter, LBM will promote the superior benefits of this global brand of nylon gear to its American customer.