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Innovative Forensic DNA Launches New Website

The investigative genetic genealogy company revamps and upgrades website to better serve law enforcement and investigative community.

Emporia, Va. (May 2020) – Innovative Forensic DNA LLC, an investigative genetic genealogy firm providing services to law enforcement, has relaunched a newer, faster version of its website to better serve its customers.

“Our original website had served its purpose but with our increased web traffic we realized we needed a more robust platform for our marketing,” Jennifer Moore, managing director and investigative genetic genealogist, stated. “We are confident our new system will be more responsive, faster, and scalable as we grow our company and more law enforcement agencies become aware of our unique capabilities.”

Since opening Innovative Forensic DNA in late 2019, Innovative Forensic DNA’s team has seen business increase steadily as more law enforcement agencies become aware of how investigative genetic genealogy works and the results it provides. Law enforcement agencies are finally closing cold cases at a more rapid rate than previously seen since the 1980s.

Innovative Forensic DNA works with law enforcement agencies from the submission of a case through conclusion, whether it is a violent crime, cold case, a missing person, living identification, or unidentified decedent. The nine-member team draws on years of experience in investigative genetic genealogy, legal, family and victim advocacy, and law enforcement.

“Because of our combined experience and expertise within the field of investigative genetic genealogy, we’ve seen a tremendous increase in inquiries, and over the late spring and summer we’ll be announcing the conclusion of multiple cases we have been working on,” Moore explained.

To find out how Innovative Forensic DNA can help your agency, visit their new site at or contact them.

About Innovative Forensic DNA, LLC:

Innovative Forensic DNA is an investigative genetic genealogy firm providing services to law enforcement agencies, working collaboratively through the entire lifecycle of the case, from submission to conclusion. Unique in the industry, Innovative Forensic DNA combines years of expertise in the growing field of investigative genetic genealogy with a deep expertise in legal, law enforcement, and family advocacy. For more information, visit