RETAY USA hires Laura Burgess Marketing (LBM) to provide public and media outreach for their line of shotguns for the outdoor and hunting enthusiast.
Easton, MD (August 2023) – RETAY USA, the North American sales and distribution for RETAY ARMS, makers of innovative shotguns, has signed outdoor industry public relations firm, Laura Burgess Marketing (LBM), to increase media and public awareness of its quality shotgun line.
“RETAY is designing some of the most innovative new shotguns on the market today, and we at LBM are excited to become part of the team that will help create customer demand for these exciting products,” Laura Burgess, president of LBM, commented.
“RETAY USA is at a pivotal point in its corporate growth strategy, and the time is right to partner with a public relations firm familiar with the outdoor and hunting industry in order to better communicate with the media our key product benefits to the hunter, outdoorsman or woman,” Christian Handy, CEO of RETAY USA said.
Innovations in the shotgun category have been few and far between, except for cost-cutting in materials, or outsourcing production of parts, until now. RETAY shotguns are designed and fully produced in a state-of-the-art manufacturing facility using the most sophisticated machining techniques and systems available. From the designer to the engineer to the craftsman, RETAY shotguns are built with pride and a commitment to following the highest standards and industry-leading quality control processes, ensuring every shotgun delivers superior performance right out of the box.
About RETAY USA:
Located in the Mid-Atlantic outdoor enthusiasts’ paradise of Easton, Maryland, RETAY USA is the North American strategic arm for Retay Arms of Konya, Turkey. RETAY USA manages the brand’s marketing and sales efforts, importation, logistics, and distribution in North America, as well as warranty service for the RETAY brand of shotguns. RETAY shotguns integrate more innovative design elements for better results in the field, right out of the box. www.RETAYUSA.com
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities. Laura Burgess, an industry veteran, and Ashley Gall have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Adept Armor, Big Horn Armory, Caracal USA, Cimarron Firearms Company, GALLS®, Hydra Weaponry, RETAY USA, SENTRY Products Group, Tasmanian Tiger®, and U.S. Patriot. Laura Burgess Marketing is headquartered in Saint Augustine, Florida.