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Snugpak® Launches It’s a Wrap at DEMA

Weezle It’s a Wrap is an oversized insulated outer layer

U.K.-made insulated surface layer gives divers warmth between dives and room to change.

Knoxville, Tenn. (October 2026) – Snugpak®, manufacturer of clothing and outdoor products distributed exclusively for the North and South American markets by Proforce Equipment, Inc., will launch the new Weezle It’s a Wrap at the 2026 DEMA Show®, Nov. 3 – 6, 2026, at the Ernest N. Morial Convention Center in New Orleans, Louisiana. Dive retailers, training agencies, resort marketers, and liveaboard operators can see the Wrap firsthand at Booth 617 in the First-Floor Exhibit Hall.

Weezle It’s a Wrap is an oversized insulated outer layer built for the time divers spend out of the water. Made in the U.K., its long, hooded shape can be worn over clothing for warmth between dives or used as a changing garment on the boat deck, dock, or beach. The Wrap is designed for surface use and complements, rather than replaces, a drysuit undersuit.

The Wrap draws on the same proven materials found in Snugpak’s Weezle Undersuit line, which debuted at last year’s DEMA Show. A Paratex® Light nylon outer is lightweight, highly windproof, water-repellent, and breathable, with a durable water-repellent finish. Inside, Softie® Premier synthetic insulation traps air to help retain warmth even when wet, while a luxurious suede-like Thermal Suede 1 (TS1) polyester lining grabs moisture from the skin for rapid drying without chilling.

Weezle It’s a Wrap features:

  • Oversized format: room to layer over clothing or change underneath.
  • Long body and adjustable hood: added coverage below the torso and a hood that adjusts around the head.
  • Two-way front zipper: opens from either end, so the Wrap goes on and comes off without pulling it over your head.
  • External side pockets: keep small items close at hand.
  • Internal adjustment: gathers loose fabric and reduces flapping in the wind when worn as an outer layer.
  • Compression sack included: keeps the Wrap compact for travel and dive-bag storage.

For dive centers, charter operators, and travel retailers, the Wrap offers a surface-side companion to the Weezle Undersuit range, giving customers a single, packable answer for staying warm from the last ascent to the next giant stride.

Weezle It’s a Wrap is available in black in three generous sizes: XS-S, MSRP $449; M-L, MSRP $499; and XL-XXL, MSRP $549. The Wrap is available for pre-order now through Proforce Equipment, Snugpak’s U.S. distributor.

Alongside the Wrap, Snugpak will showcase its award-winning Weezle Undersuit line. Manufactured in the U.K. by Snugpak, Weezle has set the standard in drysuit insulation for more than 25 years and is the only undersuit ever to receive the Design Council Award for Innovation. Each undersuit pairs Softie Premier insulation with a TS1 inner lining and a Paratex Light outer shell, plus integrated ankle stirrups, thumb loops, reinforced shoulder panels to protect against rear-entry dry-zip damage, and a two-way YKK front zipper with an insulated baffle.

Weezle Compact One-Piece UndersuitThe range offers three levels of thermal protection for recreational, technical, and commercial divers:

The insulated Weezle Undersuit Boots round out the system with a sock-style design that extends to just below the knee, eliminating the cold gap between undersuit and sock that is often worsened by boot squeeze at depth. MSRP $119.

The DEMA Show is the annual global marketplace for the scuba diving, ocean water sports, and adventure dive travel industries. Owned and produced by DEMA – the Diving Equipment & Marketing Association – the show is the only trade-only event where manufacturers, retailers, training agencies, liveaboard operators, tourism boards, dive resort marketers, and media converge to source products, build partnerships, and grow their businesses. Every attendee is a qualified dive industry professional. Learn more at demashow.com.

Find a local dealer here for any of the exciting Snugpak products. All sales inquiries can be directed to snugpak@snugpakusa.com. Stay in the conversation by following us on Facebook, X, Instagram, YouTube, or by visiting the website at www.snugpakusa.com.

About Snugpak®

Founded in 1977, Snugpak® products have been used on every permanently inhabited continent, and the company enjoys long-standing contracts with many government defense agencies for both sleeping bags and clothing. This is due not only to the performance of our products but also to our quality workmanship and materials that go into every item Snugpak proudly puts its name on. Snugpak’s reputation for quality and on-time delivery ensures its standing as an international brand leader.