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South Bend® Unveils Innovative, New and Improved Ready2Fish Combos at ICAST 2016

By July 6, 2016No Comments
Ready2Fish Fishing Pole

Ready2Fish Fishing Pole

Orlando, FL (July 6, 2016) – Since 1906, South Bend® has been known for offering quality products at an exceptional value, that make fishing easy and fun for anglers of all ages and skill levels. In keeping with this tradition, and to further the brand’s mission of continual improvement and innovation, South Bend has completely redesigned its best-selling, all‐in-one Ready2Fish combos, and will unveil the new product at ICAST 2016.

Ready2Fish Tricor RotorThe new and improved Ready2Fish combos feature a new TRICOR rotor design, completely reengineered to provide improved balance, as well as greater strength, stability, and durability to last longer and keep you on the water longer.

In addition, the redesigned South Bend Ready2Fish features a new tackle box that is lighter, sleeker and easier to handle, while still containing everything you need to start fishing today. The exclusive Easy Transport System ensures secure closure, and the patented design is still the only tackle box that clips on and off the rod for easy carrying and storage.

Ready2Fish PackagingSouth Bend has also refreshed the Ready2Fish packaging design to feature simplified, step‐by‐step instructions that seamlessly walk consumers from initial set‐up to first cast and beyond. For additional Ready2Fish tips, tricks, troubleshooting advice, and “how to” advice, consumers are encouraged to visit the Ready2Fish brand section on the South‐Bend.com  website.

“Over the years, South Bend’s Ready2Fish product line has been one of the brand’s most loved products,” said Scott Griffith, Vice President of Marketing for South Bend. “It has given literally millions of consumers everything they need to start fishing, at a tremendous value. So the bar was set very, very high for this redesign project. It’s testament to the skill and dedication of our team that the new South Bend’s Ready2Fish line will deliver such significant improvements over its predecessors. We’re going to be proud to announce at ICAST that the best fishing product in its class just got better!”

For more information on South Bend’s Ready2Fish products or any other South Bend products, make sure to stop by the South Bend booth (#1747) or contact Tim Austen at tim.austen@biggameintl.com.

About South Bend Sporting Goods:
South Bend Sporting Goods, a family fishing tradition since 1906, has devoted a lifetime creating products that allow anglers to experience the joys of fishing. South Bend’s heritage has been built by introducing dependable, high quality and affordable fishing tackle that attracts millions of anglers to our family, year after year. South Bend’s comprehensive product assortment includes: rods, reels, combos, terminal tackle and fishing accessories. South Bend® is a Big Game International brand. For more information about South Bend, please visit www.south‐bend.com.

About Big Game International:
Big Game International is a leading manufacturer and designer of products that encompass all sporting goods categories. Expertise in sourcing, product development, packaging, cosmetics and marketing allow Big Game International to deliver high quality, competitively priced products and programs to our partners and customers. For more information about Big Game International, please visit www.biggameintl.com.