SOS Screens builds the side shade founder Jim Eaker couldn’t find in more than 20 years of boating Tampa Bay. After two and a half years of development and five generations of its patented, military-grade clip, the company’s lightweight UPF 50 screens attach to the top, frame, glass or rails already on a boat with no drilling, go up in minutes and move with the sun. Boaters get it the moment they see it, and shoppers routinely circle back to the booth on their second lap of a boat show. But the brand has grown almost entirely through boat shows and online sales, so only boaters who walk past the booth or find it on their own know about it. What they need is a PR program that puts SOS Screens in front of boaters well beyond the show floor.
LBM Solution
LBM gives SOS Screens a PR program built to reach boaters wherever they get their news. We turn the founder’s story, the engineering behind the patented clip and real days on the water into press releases and pitches for marine, boating, fishing and lifestyle media. Through our Writer Relations Program, we connect SOS Screens with the editors, writers and content creators who cover boating. Our Test and Evaluation Program puts screens on their boats so they can see for themselves how quickly the screens go up and how well they hold in the wind. The result is credible, third-party coverage that builds awareness between shows, drives traffic to the website and Amazon, and makes SOS Screens the name boaters know in side shade.
