Caracal USA®

Caracal USA is a wholly owned subsidiary of Caracal International and the exclusive importer and manufacturer of Caracal products in the United States. Located in Nampa, Idaho, the new state-of-the-art firearms technology and manufacturing center, Caracal USA produces high-quality solutions for the commercial, law enforcement, and defense industries. As of 2023, Caracal USA is ramping up its brand awareness within the commercial market, while maintaining a strong position in the law enforcement and military markets. As a result, the company required a marketing partner with experience in the market and who was capable of providing multiple services to achieve its strategic goals.

LBM Solution:

As a twenty-year provider of public relations, marketing, social media, and advertising services, LBM will assist Caracal USA in enhancing its brand footprint in the shooting sports community, along with continuing efforts in the law enforcement and military segments. LBM will provide public and writer relations, advertising planning, and social media management.