While embracing the heritage of its 40+ years as an online retailer for the shooting sports industry, Natchez has expanded its product lineup to include the other outdoor activities its customers care about, which include hunting, shooting, fishing, hiking, camping, and outdoor sports.
Chattanooga, Tenn. (January 2023) – Natchez Shooters Supplies, an online retailer specializing in shooting, hunting, fishing, hiking, camping, and outdoor supplies, announces it has rebranded as Natchez Shooting & Outdoors. After 40+ years as an online retailer for the shooting sports enthusiast, Natchez has been expanding its product lineup to meet its customers’ other adventurous outdoor hobbies, including fishing, hiking, camping, and more. The new name reflects Natchez’s expanded offering that provides its customers with more of what they need to supply their next adventure at the competitive prices they have always known. This new message will be delivered through its updated website and marketing materials, including its new logo, which embraces the message of finding your true north and navigating all the great outdoors has to offer.
“Natchez may be four decades old, but we have never rested on our laurels,” commented Natchez Chief Marketing Officer, Tommy Hamn. “Our customers’ choice of outdoor activities is evolving and expanding, and we must evolve and expand with them to meet their needs. Our brand update reflects the interest of our expanding customer base while honoring and supporting our existing customers passion for shooting sports.”
Natchez’s new logo brings shooting and outdoor enthusiasts together with the symbolic True North mark and compass reference. True North speaks to a person’s character, what drives them, and how they treat others; it’s their internal compass. The compass also represents the idea of navigating outdoor adventures and guiding its customers along the right course to ensure they have all they need for their chosen outdoor pursuit. This symbology resonates with the Natchez brand because it also speaks to the company’s core values of doing what it says it will, being accountable and respectful, as well as always being customer-centric.
“With a strong sense of legacy and heritage, we value our customers and employees like family. Our new logo embraces our true north – doing right by our customers – while also reflecting our company’s forward-moving trajectory. That trajectory includes our expanding category offerings to provide more products to our customers, our warehouse expansion of 40,000 sq. ft. to our existing space to accommodate more brands and adventurous outdoor products our customers want, and the expansion of our sales team to provide an ever-improving customer experience,” Hamn continued.
In addition to the new logo, the Natchez website has also been updated to reflect its expanded categories that include more products for shooting, hunting, fishing, hiking, camping, and other adventurous outdoor activities. Customers will be pleased to see more lifestyle imagery on the website, along with a focus on outdoor products, themes, and seasons within the website’s banners. Without compromise, Natchez will continue to provide deep savings and offers in shooters supplies that its customers have come to value and expect.
Founded in 1979, Natchez continues to be family-owned and customer-driven as the second generation of family members leads the charge. Its mission is to empower the pursuit of its customers’ outdoor passions and safety by equipping them with a great assortment of hunting, shooting, fishing, hiking, camping, and outdoor sports supplies at competitive prices through an easy, knowledgeable, friendly shopping experience, backed by a team of shooting and outdoor enthusiasts. Natchez’s goal is to deliver premium value and exceed its customer’s expectations.
For more information on Natchez Shooting & Outdoors, visit www.NatchezSS.com.
About Natchez Shooting & Outdoors:
At Natchez Shooting & Outdoors, we are passionate about getting our customers outdoors. For over forty years, our goal has been to empower the pursuit of your outdoor passions and safety by providing you with the best equipment for your outdoor adventures. Through our great assortment of hunting, shooting, fishing, hiking, camping, and outdoor sports supplies offered at competitive prices, you’ll find what you need to stay the course, explore new terrain, and ultimately love what you do.
Our easy, friendly shopping experience, backed by our team of knowledgeable shooting and outdoor enthusiasts, will help get you outside to explore your next horizon. Simply put, you’ll find our outdoor selection a breath of fresh air. https://www.NatchezSS.com