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South Bend® Unveils Innovative Products at ICAST 2015


South Bend®, known for offering easy to use, accessible, and affordable fishing tackle for over 100 years, will unveil a number of exciting new products to its family‐friendly product assortment at ICAST 2015.

The new Insulated Bait Holder and Collapsible Bait Bucket are both designed to include simple but essential features to maximize anglers’ overall fishing experience.  The insulated bait holder not only stores bait, but also preserves its quality.  With its foam insulation, it keeps worms cool and lively, in the hottest of conditions, and its “correctly facing” lid opens away from the body allowing for easier bait retrieval.


The new Collapsible Bait Bucket is designed to maximize space in the car or boat without sacrificing quality.  The collapsible design easily stows in the smallest of spaces for crowded trips to and from the water.


South Bend’s new Deluxe Fish Scaler is designed with an easy-­‐empty compartment on the back to catch scales.  With its comfort grip and stainless steel blade, scaling fish will require less force and in the end will produce far less mess.


The new Sheath Cutting Board & Knife is another simple innovation that makes a big difference. This new cutting board is designed to include a sheath to eliminate lost knives, and the lost time associated with looking for them.

“We are really excited about the new innovative products we are bringing to South Bend.  We focused on bringing solutions to the market that simply address and solve some big consumer frustrations.  It’s about making different aspects of fishing easier for the average fisherman,” said Tim Austen, Product Manager.

Visit South Bend at Booth 1743 at the 2015 ICAST show. For appointments during the show or product reviews, contact Scott Griffith at or Laura Burgess Marketing.