Ever wonder how ammunition companies come up with new ideas and test their products? Steinel Ammunition pulls the curtain back with their new bi-monthly blog.
Twinsburg, Ohio (September 2019) – Success in the shooting sports, competition shooting, and hunting all starts with having a passion. Next comes the mind-boggling array of firearms, and don’t forget all the accessories, ammunition, and cleaning and care products. Throw in the time spent actually practicing or getting out in the field and then the tweaking toward finer and finer results becomes the obsession.
Depending upon an individual’s personal intention with their firearm, there is a cornucopia of ammunition choices available that affect everything from recoil, accuracy, distance, penetration, and over-penetration. For some individuals, this obsession leads down a new path to include handloading ammunition and developing their own loads. For most of us, we’d prefer that kind of attention to detail and the delivering of a premier product at a reasonable price. For those that love the hunting sports and shooting sports, they would much rather spend time in the range or out in the field than in a poorly lit basement plugging away.
But did you ever wonder how the ammunition companies do it? Wouldn’t it be great to be invited backstage to see how load recipes are developed, how new bullets are created, and how new rounds are tested before becoming public?
“Our customers are very active on social media,” Andy Steinel, president of Steinel Ammunition, explained. “And they are constantly asking us questions regarding what new products we have coming down the pipeline, what we are currently testing, and how we test new rounds. Being able to share our processes with our customers and fans allows us the opportunity to engage in a larger conversation. Plus, it gives customers and potential customers insight into our processes that other manufacturers are tight-lipped about. We at Steinel Ammunition want you to see the what, how, and why behind our ammunition line through a more direct communication platform than any hype you might find in an ad.”
The latest entry into Steinel’s new blog platform is “10mm Auto – Gel and Accuracy Testing with 185gr Lehigh Defense Xtreme Penetrators.” With 10mm ammunition regaining popularity as a self-defense and handgun hunting load, the Steinel blog is filled with pertinent information for newbies and reloading pros alike. The new Steinel Ammunition 10mm Auto 185 gr. Lehigh Xtreme Penetrator ammo is now available online for $29.99 a box.
Steinel Ammunition’s new blog will cover three key areas – production (what Steinel is currently working on), new products (to include bullets, calibers, and loads) and testing (where the road meets the rubber, or in this case – gel, plus common batch testing).
“We encourage our readers to leave a reply,” Steinel continued. “Often we will consider new calibers based upon our customer feedback, so we are always very interested in what our customers are saying.”
About Steinel Ammunition Co.:
Steinel Ammunition Co. is a premium manufacturer of self-defense, hunting, and target ammunition. While other manufacturers may have a specific product line designated as “match” or “premium,” at Steinel—premium ammunition is all we do.
When you use Steinel pistol or rifle ammo, you can be sure that countless hours of research and testing have gone into every round. Each recipe, component, and assembly are designed to provide you with optimal performance.
Our passion for precision, repeatability, accuracy, and reliability drives our pursuit of perfection. Let our attention to every technical detail provide you with the ammunition you and your gun deserve.
We stand by our products 100 percent with a Satisfaction Guarantee policy.