Ken Jefferies, President of Ken Jefferies & Associates
Ken Jefferies & Associates, LLC, a leading manufacturer’s representation and marketing firm within the outdoor, archery and shooting sports markets, has signed with Laura Burgess Marketing (LBM) for PR and marketing services, as well as partnering with LBM, to offer KJ&A unique marketing services to their clients.
In an unprecedented move within the outdoor industry, KJ&A will now offer their clients press release writing and distribution, writer relations, social media and marketing services in addition to their sales representation through the sales channels. The new marketing packages are the brainchild of Ken Jefferies, President of KJ&A.
“Public relations and other marketing offerings will leverage the work our team is already doing in the field,” Jefferies explained. “Creating awareness of our excellent brands within the media will support dealer and distributor efforts by drawing end users into their stores.”
“It’s a win-win situation for the customers,” Laura Burgess, President of LBM added. “Our PR and marketing packages offered through KJ&A are unique within our industry and created to support the sales team and help increase brand awareness.”
LBM will also grow the KJ&A brand in the outdoor, shooting sports and archery markets. With the expansion into new Midwest territories and increase in team members, KJ&A is poised to become the leading choice for manufacturer representation through their combined skill set and expertise. LBM will create specific KJ&A content geared toward manufacturers and the sales channel regarding industry trends, sales tips and techniques and client specific information.
“LBM’s team is building new content avenues for our team to express our enthusiasm for our clients, give a good tip on shooting, hunting turkey or even a good recipe for our famous North Carolina BBQ,” Jefferies remarked. “Our goal is to make our team of professionals accessible to manufacturers and buyers. Through our partnership with LBM we intend to let not only our clients, but our customers and potential customers, get to know us better. We believe in building trust and that’s the start to a great foundation for a long and prosperous relationship.”
To meet with a KJ&A team members during the National Association of Sporting Goods Wholesalers (NASGW) Expo & Annual Meeting in New Orleans, Oct. 27 – 30, 2015, contact Taylor Childs to set up a meeting at 919-980-4522 ext. 106 or taylorc (at) kjanda.com. For more information, visit Ken Jefferies & Associates, LLC and stay up-to-date on Facebook.
