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Laura Burgess Marketing (LBM) Clients Positive Response to SHOT Show® 2024


Caracal USA®, Cimarron Firearms, Hydra Weaponry, Retay USA, and Tasmanian Tiger all report a successful start of the year at SHOT Show® 2024 in Las Vegas, Nevada.

Saint Augustine, Fla. (February 2024) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities, is pleased to report LBM clients enjoyed a positive experience at the SHOT Show® 2024, held in Las Vegas, Nevada, Jan. 23 – 26, 2024. This year’s SHOT Show brought renewed vigor to the firearms and outdoor industry with more than 55,400 industry professionals attending the four-day show. LBM reached out to their exhibiting clients to see how the show was for them, and get a feel for the future of the industry.



Caracal USA®, a leading US-based manufacturer of small arms for the law enforcement and defense markets, displayed its newly available Enhanced F pistol. Designed for self-defense, concealed-carry, law enforcement, and military users, this pistol was a hit at the booth among attendees. Jeffrey Spalding, president and CEO of Caracal USA, said “We had a lot of excitement from dealers, distributors, and media alike regarding our new products for 2024, which include the CMP9 9x19mm fully ambidextrous semi-auto pistol and the CSR 308 and 338 long-range precision sniper rifles. We are looking forward to fulfilling orders upon return from the show.” Caracal also displayed the new Caracal Lynx DS, a 2011-style pistol, the Lynx DS Compact, and the Lynx DS Versus™ designed for competition use.

Offering a little change of pace for the modern gun buyer was Cimarron Firearms. Attendees walked into another century upon entering its booth, where beautifully crafted replicas of America’s Old West Firearms were on display. Featuring an array of rifles and pistols, including the new 1894 Trapper Lever Action Rifle, Cimarron Firearms continues to draw in new customers with quality products that perform as well as they look.

“Cimarron Firearms had another successful SHOT Show. We were pleased to meet with many of our colleagues in the industry. Thanks to everybody who helped make this another successful SHOT Show for Cimarron Firearms!” Bryce Wayt, VP of Operations & Media, added.



What was old was new again at the Hydra Weaponry booth. Maine’s largest firearm employer and the designers and manufacturers of the truly modular MARCK-15® Hydra Weapon System debuted the BMP-23 during the show. This is the 5.56 pistol that Mack Gwinn Jr. would have built if he had today’s CNC machinery and technologically advanced materials.

“Our new BMP-23 pistol and the new .308 rifles were a hit at the show. SHOT Show was upbeat and the new Hydra products were very popular and drew lots of attention to our booth. Our ‘retro’ BMP-23 was like a magnet for the media and dealers! Thank you to all of the media, dealers, and distributors who came by our booth to see our products,” commented Hydra Weaponry’s VP of Sales and Marketing Mark Eliason.

RETAY USA, the North American sales and distribution for RETAY ARMS, had an exciting SHOT Show. “It was great to see everybody at the SHOT Show this year. We had some surprises that we unveiled at the show for 2024, along with our entire lineup, on display. It was a very successful show for us and we look forward to continuing discussions with our partners post-show,” commented Jesse Highling, vice president of business development for RETAY Shotguns. One of the surprises announced at the SHOT Show was the availability of the Mossy Oak Shadow Leaf pattern for the Gordion 12ga, Gordion 20ga, and Masai Mara 20ga. This classic look features the perfect amount of spring colors to mix right in.

Tasmanian Tiger USA, a tactical gear brand little known in the USA several years ago, has found a very successful footing among dealers, distributors, agencies, EMT units, and civilians in the past few years. Consistently rolling out mission-specific gear made to withstand battlefield conditions, Tasmanian Tiger’s packs, backpacks, medic gear, and accessories have achieved a strong following stateside. Celebrating its 25th anniversary in business this year, Tasmanian Tiger® saw a lot of interest in the TT Short and Long Range Backpacks including the new TT Base Pack 75, available this summer. The TT Medic Packs and Bags were also a hit with a lot of product demos going on in and around the booth.

Richard Lewis, President and CEO of Proforce Equipment, the exclusive distributor of Tasmanian Tiger in the US, reflected on how pleased he was with the outcome of the show. “Thank you to all who visited with Tasmanian Tiger at the recent SHOT Show in Las Vegas. It was well attended by both media and dealers. Whilst the majority we met with were from the US, there was also a good international presence from Canada, Mexico, Central and South America, as well as many European countries. We experienced firsthand the growing interest and demand for Tasmanian Tiger products within our industry because of our being on display at the 2024 SHOT Show!”

The overall conclusion from the 2024 SHOT Show is that it was a unanimous success, with a more curated attendee list that contained quality dealers ready to buy.

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About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within law enforcement, public safety, military, outdoor, shooting sports, hunting, and forensic communities. Laura Burgess, an industry veteran, and Ashley Gall have over 40 years of combined experience in PR, marketing, social media, and content development. Laura Burgess Marketing’s current client list includes Adept Armor, Big Horn Armory, Breda America Group, Caracal USA®, Cimarron Firearms Company, GALLS®, Hydra Weaponry, RETAY USA, SENTRY Products Group, Tasmanian Tiger®, and U.S. Patriot. Laura Burgess Marketing is headquartered in Saint Augustine, Florida.