LBM recognized among top ten percent of Constant Contact’s email marketers.
New Bern, N.C. (March 2017) – Laura Burgess Marketing (LBM), public relations and marketing communications for the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets, has been named a 2016 All Star Award winner by Constant Contact, part of the Endurance International Group, Inc.’s (Nasdaq: EIGI) family of brands and the trusted marketing advisor to hundreds of thousands of small organizations worldwide. The annual award recognizes the most successful ten percent of Constant Contact’s email marketers, based on their significant achievements using email to engage their customer base and drive results for their organization during the prior year. LBM has previously won the All Star Award in 2010 and 2011.
LBM was founded in 2003 in Portsmouth, New Hampshire by firearms industry veteran Laura Burgess as a boutique public relations and marketing communications firm specializing in the law enforcement, tactical, military, shooting sports, recreational fishing and boating industry. The company relocated to its current location in New Bern, North Carolina in the summer of 2010 and continues to help companies engage their customers and sell product through traditional and digital media methods. Now in its 14th year, LBM has grown to three satellite offices in three states.
“We’re happy to be recognized by Constant Contact for achieving strong marketing results and engaging with our customers,” commented Laura Burgess, founder and CEO of LBM. “Constant Contact’s tools have helped us expand our reach and inform the media and general public in a much more direct and informal manner about new products and events from our clients. We also love that Constant Contact is always evolving, making our weekly e-Newsletter progressively better. We look forward to seeing what new products they develop next.”
Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2016:
- Level of engagement with email campaigns
- Open, bounce and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“Email marketing continues to deliver the highest returns of any marketing channel, yet its ability to engage customers, drive awareness, boost sales and increase donations isn’t always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine,” said Jamie Waldinger, senior director of corporate development & strategy, Constant Contact. “This year’s All Stars embody that balance and we laud LBM’s achievements with this All Star Award.”
About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports and outdoor markets. Laura Burgess, an industry veteran, and staff have over 40 years of combined experience in PR, marketing, social media and content development. Laura Burgess Marketing’s current client list includes: Adaptive Tactical, American Gunsmithing Institute, Auto Mag Ltd. Corp., Bergara Rifles, BNTI Arms, CAA, Chromatra, Copper Basin Gear, DNA Labs International, Eagle Imports, Flopak, Gun Club of America, Hartman Ltd., IWI US, Kalashnikov USA, Ken Jefferies & Associates LLC, Liberty Ammunition, MasterPiece Arms Inc., Morphix Technologies, National Tactical Officers Association, Parabon NanoLabs, Revision, Ritter & Stark, Shell Shock Technologies and Vertx. Laura Burgess Marketing is headquartered in New Bern, North Carolina, with satellite offices in Maryland, North Carolina and Utah. www.lauraburgess.com
About Constant Contact
Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. For more information, visit: www.constantcontact.com.
About Endurance International Group
Endurance International Group (NASDAQ: EIGI) (em)Powers millions of small businesses worldwide with products and technology to vitalize their online web presence, email marketing, mobile business solutions, and more. The Endurance family of brands includes: Constant Contact, Bluehost, HostGator, iPage, Domain.com, BigRock, SiteBuilder and SinglePlatform, among others. Headquartered in Burlington, Massachusetts, Endurance employs more than 4,000 people across the United States, Brazil, India and the Netherlands. For more information, visit: www.endurance.com.
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Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries