

July 8, 2015
‘Casting Call’ Contest Returns to ICAST 2015
South Bend®, one of America’s oldest and best-loved fishing tackle brands, is bringing back its…

July 7, 2015
UltraFight by South Bend® – Light Tackle. Big Fight!
South Bend®, Big Game International’s flagship fishing brand, will debut UltraFight Tackle, the latest in…

June 12, 2015
The Social Media Reload: June 12, 2015
Every week, millions of links, photos and videos are shared on social media from brands and…

May 29, 2015
The Social Media Reload: May 29, 2015
Every week, millions of links, photos and videos are shared on social media from brands and…

May 20, 2015
South Bend® Teams Up with Take Me Fishing™ and Vamos A Pescar™ to Get Newcomers on the Water Fishing and Boating
In a mission to inspire and support newcomers to fishing and boating, the…

May 1, 2015
The Social Media Reload: May 1, 2015
Every week, millions of links, photos and videos are shared on social media from brands and…